Narratives that inspire
Elevating brands through strategic creativity
What we do
Marketing and brand strategy consultancy
Edge Dweller, where strategic vision meets creative innovation to redefine the landscape of marketing and branding for design, architecture, and real estate firms. We understand the unique challenges and opportunities within these industries, and we are dedicated to crafting tailored solutions that not only push your brand forward but also weave captivating narratives that resonate deeply with your audience. From conceptualizing architectural marvels to shaping urban developments, we specialize in capturing the essence of your projects and translating them into compelling stories that evoke emotion and inspire action.
Whether you’re seeking to launch a new venture, revitalize your brand identity, or expand your market reach, we’re here to partner with you every step of the way, guiding you towards sustainable growth and enduring success by telling your brand’s unique story in the world of design, architecture, and real estate
Services
Market research & trend spotting
Uncovering insights and trends to keep your brand ahead of the curve.
Content & planning
Crafting compelling narratives and visual content to engage your audience.
Brand strategy & marketing
Strategically guiding your brand towards clarity, differentiation, and lasting impact
Project management
Expertly managing every aspect of your project to ensure seamless execution and timely delivery.
We’ve worked with
Parkin Architects
Inuk Chic Living
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Impact Realty Group
Penelope Coaching
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Cleo Social
L’Institut Idee
From the blog
I had the pleasure of working with Richelle for six years. Richelle brings a multidisciplinary approach to her work and, as a design strategist, understands and integrates strategy and creativity equally in building brands. With the ability to think “big picture,” “sweat” the details and work collaboratively, Richelle’s talents are an asset to any team.
– Penelope Fridman
Co-founder and President, L’Institut Idee
Richelle is an all-star, a proverbial Swiss army knife. She’s not kidding when she calls herself a systems thinker, which is a rare and essential skill unto itself when it comes to either business or societal solutions. But she’s also a comprehensive doer, being organized, logical yet a lot of fun to work with. Add to that a whole lot of imagination and intellectual curiosity, and you have the complete package. Together we accomplished great things for big assignments in consumer health, hospitality, placemaking, lifestyle and more, with Fortune 500 companies and NGOs alike. She’s a major asset to any team.
– Wahn Yoon
Co-founder, Humanise Collective
I had the good fortune of working with Richelle, and was constantly impressed by her insight and innovation and the creative (and engaging) approach she took to marketing our firm and my practice. She has a real knack for understanding how to reach customers in an authentic and creative way.
– Daniel Barham,
Corporate Portfolio Planner & Strategist, City of Calgary
edge dweller 